Communications provide connections between people and organizations, transfer of knowledge, ideas and positions. As the speed of administrative activities increases communications become a critical link, what connects all of the parties, the link that determines achieving (or not achieving) the aim. Skills in handling with communication basics gives tools for increasing administrative abilities.

The course includes:

• Communication elements: audiences (people and their groups), channels (mass media, non-media channels), messages (themes/messages/super-phrases), spokesmen
• Elements interaction: segmentation, messages creation, spokesmen delegation
• Strategic approach to communications: audiences limits determination
• Changes of approaches to communications with society changes and new technologies
• Communication cases on Ukrainian practice in public administartion